Discover How Top Founders Use Thought Leadership to Slash Customer Acquisition Costs

Join our 7-day email masterclass to learn the exact systems used by Jason Lemkin, Tomasz Tunguz and other founder-creators to build powerful personal brands and drive business growth

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The Complete Founder's Guide to Thought Leadership

What You'll Learn:

  • Day 1: TheNew Marketing Landscape: Why founder brands are becoming crucial for CAC reduction
  • Day 2: Content Strategy & Positioning: How to find your unique voice and angle
  • Day 3: Content Creation Frameworks & Systems: The full process revealed
  • Day 4: Distribution & Channel Strategy: Making every piece count
  • Day 5: Engagement & Community Building: Converting audience into opportunities
  • Day 6: Measuring Impact & ROI: Linking thought leadership to business results
  • Day 7: Scaling & Systemizing (The real time investment needed)

Why This Matters For Series A+ Founders

Traditional Marketing Costs Are Skyrocketing

  • Paid social CPMs increasing year over year
  • SEO becoming increasingly competitive and slow to gain traction

Founder-Led Content Consistently Outperforms Corporate Content

  • Founder LinkedIn posts see 8-10x more reach than company page content
  • Personal newsletter open rates average 40-50% vs 15-25% for company emails

Personal Brands Are Becoming Key Differentiators

  • Founder content creates trust and credibility in early sales conversations
  • Competitors are increasingly investing in founder brands (don't get left behind)

Thought Leadership Impacts Every Area of Business

  • Fundraising: VCs actively track and engage with founder content
  • Hiring: 76% of candidates research leadership before applying
  • Partnerships: Creates warm introductions and inbound opportunities
  • Media: Journalists actively seek founders with established platforms
  • Sales: Shortens sales cycles by 20-30% through pre-built credibility
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Founder Brands

These founders have unlocked the power of personal brands to drive business growth

Built SaaStr from a simple blog into a $50M+ revenue business through consistent thought leadership. His content attracts 5M+ yearly views and makes SaaStr the go-to community for SaaS founders.

Image of Jason Lemkin

Jason Lemkin

CEO at SaaStr

Transformed data-driven SaaS insights into a powerful deal-sourcing engine for Redpoint Ventures. His thought leadership generates consistent inbound opportunities while positioning him as the go-to expert for SaaS metrics

Image of Tomasz Tunguz

Tomasz Tunguz

Venture Capitalist at Theory

Leveraged his founder journey insights to launch multiple successful SaaS companies (Crazy Egg, KISSmetrics). His thought leadership creates a continuous flow of partnerships and opportunities while reducing customer acquisition costs.

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Hiten Shah

CEO at Nira

Built a thriving business by focusing on customer psychology content. Her laser-focused thought leadership attracts perfect-fit clients while maintaining a 6-month waiting list for her services.

Image of Katelyn Bourgoin

Katelyn Bourgoin

Co-founder at Unignorable

Grew Drift's brand through authentic, founder-focused content. His personal brand became so valuable that he successfully launched his own consulting business purely through thought leadership.

Image of Dave Gerhardt

Dave Gerhardt

Founder at Exit Five

Turned positioning expertise into a high-ticket consulting practice through focused thought leadership. Her content consistently generates speaking opportunities and client inquiries without traditional marketing spend.

Image of April Dunford

April Dunford

Founder at Ambient Strategy

Join Forward-Thinking Founders Learning to Scale Their Impact

Lesson 1 arrives instantly. No fluff, just actionable insights from founders who've built significant personal brands while scaling their companies.
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