Your Expertise, Your Voice - Your Time Back
Stop choosing between growing your business and building your personal brand.
At Behind The Words, we're your silent partner in content creation, empowering busy founders like you to focus on what matters most.
Your Vision Deserves a Bigger Stage
As a SaaS founder who's secured Series A+ funding, you've already proven your ability to innovate and lead. Now it's time to amplify your voice across the industry. But between board meetings, team leadership, and product decisions, crafting thought leadership content shouldn't be another task on your plate.
What Sets You Apart:
- Industry Expertise: You've built what others only talk about
- Proven Leadership: You've earned the trust of investors and teams
- Market Innovation: Your solutions are reshaping the enterprise
- Strategic Vision: You see opportunities others miss
- Growth Mindset: You're scaling impact, not just revenue
- Valuable Insights: Your experience can guide the next generation
Your Role? Keep building the future of SaaS. Your vision, your innovations, your leadership - these are what matter. We'll transform your insights into powerful content that resonates with enterprise decision-makers, fellow founders, and industry leaders.
You're not just another SaaS founder. You're part of an elite group of leaders whose decisions and insights shape the future of technology. Your experiences and perspectives deserve to be heard.
Let us be the bridge between your expertise and your audience. Focus on what you do best - leading your company to new heights - while we ensure your voice reaches those who need to hear it.
Ready to amplify your influence without sacrificing your focus on growth?
Your Path to Industry Authority
A proven blueprint to amplify your voice while you scale your company
As a Series A+ founder, your insights are invaluable. Here's how we transform your expertise into thought leadership that moves markets:
Strategic Discovery
- - Analysis of your competitive landscape and growth trajectory
- - Development of your unique thought leadership angle
- - Alignment with your investor and growth narratives
Audience Intelligence
- - Enterprise decision-maker persona mapping
- - Competitor influence analysis
- - Industry pain point identification
Content Strategy & Planning
- - Topic identification based on market opportunities
- - Integration with your company's PR and marketing initiative
- - Editorial calendar aligned with funding and growth milestones
Premium Content Creation
- - Weekly thought leadership pieces that showcase your expertise
- - Enterprise-grade research and market analysis
- - Ghost-written articles that capture your authentic voice
Content Repurposing & Distribution Strategy
- - Channel-specific repurposing
- - Distribution timing and sequence planning
- - Strategic content repurposing planning
Performance Optimization
- - Monthly metrics tracking and reporting
- - Sales pipeline impact assessment
- - Regular strategy alignment sessions
Choose Your Path to Industry Authority
Premium solutions for Series A+ SaaS founders
Executive Positioning Package
Perfect for founders ready to define their thought leadership strategy and establish their executive voice.
Get Started-
Executive Voice Development
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Industry Position Mapping
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Audience Intelligence Report
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Competitive Authority Analysis
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Distribution Channel Strategy
Strategy & Planning Package
For founders who want a comprehensive thought leadership roadmap aligned with their company goals.
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Everything in Executive Positioning Package
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90-Day Content Strategy
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Editorial Calendar Development
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Topic Research & Outline Creation
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Content Distribution Playbook
Thought Leadership Accelerator
The complete solution for busy founders who want ongoing, premium thought leadership content.
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Everything in Strategy & Planning Package
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Weekly Premium Content Creation
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Content Repurposing & Optimization
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Monthly Performance Analytics
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Regular Strategy Alignment Sessions
Founder Brands
These founders have unlocked the power of personal brands to drive business growth
Built SaaStr from a simple blog into a $50M+ revenue business through consistent thought leadership. His content attracts 5M+ yearly views and makes SaaStr the go-to community for SaaS founders.
Jason Lemkin
CEO at SaaStr
Transformed data-driven SaaS insights into a powerful deal-sourcing engine for Redpoint Ventures. His thought leadership generates consistent inbound opportunities while positioning him as the go-to expert for SaaS metrics
Tomasz Tunguz
Venture Capitalist at Theory
Leveraged his founder journey insights to launch multiple successful SaaS companies (Crazy Egg, KISSmetrics). His thought leadership creates a continuous flow of partnerships and opportunities while reducing customer acquisition costs.
Hiten Shah
CEO at Nira
Built a thriving business by focusing on customer psychology content. Her laser-focused thought leadership attracts perfect-fit clients while maintaining a 6-month waiting list for her services.
Katelyn Bourgoin
Co-founder at Unignorable
Grew Drift's brand through authentic, founder-focused content. His personal brand became so valuable that he successfully launched his own consulting business purely through thought leadership.
Dave Gerhardt
Founder at Exit Five
Turned positioning expertise into a high-ticket consulting practice through focused thought leadership. Her content consistently generates speaking opportunities and client inquiries without traditional marketing spend.
April Dunford
Founder at Ambient Strategy
Your Questions, Answered
At Behind The Words, we help Series A+ SaaS founders build industry authority without sacrificing focus on company growth. We believe in transparency and understand you need clear answers before trusting a partner with your thought leadership.
Below are the most common questions founders ask about our process and results. If you have additional questions about establishing your position as a recognized industry voice, our team is here to help.
How do you maintain my unique voice in the content you create?
We start by developing a comprehensive voice and tone guide based on your existing content. Our team then uses this guide to ensure all new content aligns perfectly with your unique style. We also have regular check-ins to refine and adjust as needed.
Can I make changes to the content calendar once it's created?
Absolutely! We understand that flexibility is key in content creation. We're always happy to adjust the calendar based on your feedback or changing needs.
How do you ensure the content is relevant to my specific industry?
Our team uses a combination of AI-powered research tools and human expertise to stay on top of industry trends. We also rely on your insights and feedback to ensure the content is always relevant and valuable to your audience.
What if I'm not satisfied with the content?
Your satisfaction is our top priority. If you're not happy with any piece of content, we'll revise it based on your feedback at no additional cost. We're committed to getting it right.
How long does the process take from start to finish?
The timeline can vary depending on the package you choose. Generally, the Content Clarity Package can be completed within a week, the Content Planning Package within 2-3 weeks, and the Full Content Package within 4-6 weeks for the first month's content.
Can you help with content for multiple platforms?
Yes! We can create content for various platforms including blogs, social media, YouTube, and more. Our goal is to help you maintain a consistent presence across all relevant channels for your brand.
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